Reduce & Eliminate
Reduce advertisement
Do not provide their product
to celebrities
Eliminate campaign & program
for just selling products
Reduce retail stores
Eliminate campaign & program
for just selling products
Reduce retail stores
Relocation of factory
Move to Africa of South America
Increasing of labor cost
No special skill or technique
Supporting s
we found is focused on unique design. Because there is not competitor of social enterprise like Toms shoes yet. We thought Toms strengths and strategy is not only social enterprise but also unique design. Therefore we just found which company will be competitor of our model in terms of unique design.
As mentioned before, the reason why TOMS shoes extensively standouts in the shoe market is
just a fashion item, and means more than one’s style. They learned some important factors.
- In third world, walking is the main way of transportation. To go to school, or to get water, food, and medicines, children have no choice but to simply walk many kilometers. If they get the opportunity to wear some shoes, they can walk on dirt road much safely.
- As a part of required school uniform,
Per year donation-> constant donation
한국, 미국, 유럽 등
전세계 30개 국에서 판매
200켤레
285억원
2006
2009.01
2010
55억원
현재
Sales
Donation
Just for 4 years,it reached about 28 billion in sales and 1 million pairs of shoes for African children
The Going of Donation
2 . Cause Marketing
CSR - Corporate Social Responsibility
Recent Consumption Trends
Conc
2. The definition of social enterprise
A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders. Social enterprises can be structured as a for-profit or non-profit, and may take the form of a co-operative, mutual organization, a disregarded entity, a social bu