successfully in the market within relatively short time. By analyzing strengths, weaknesses, opportunities and threats of Caffe Bene’s marketing strategy, it will be possible to get significant hints for managing brands. Furthermore, it will be helpful for developing better strategy. Internet resources, interviews, surveys, other previous researches, related books will be used to get a data.
Volvo Car's strengths is the safety and quality, but weakness is the Volvo has
only safety and quality. in the table, The location of the Volvo is
High Price / Quality Strategies group. But Volvo car's business performance belong
to below the average. Nothing can be better such as Price, net Income, market
share, marketing, design, even technology of safety and quality. Moreover,
■ 기술적 분석의 의의
1. 기술적 분석의 개념
▷ 기본적 분석과 기술적 분석의 비교
<도표 : 기본적 분석과 기술적 분석의 비교>
▷ 기본가정
* 증권의 시장가치는 수요와 공급에 의해 결정된다.
* 수요와 공급은 이성적, 비이성적 요인이 지배하고 있다.
* 주가는 추세에 따라 상당기간 동안 움직