grips, companies started to develop shafts with various launch characteristics. Interchangeable shafts enabled the variation. Also, golfers—especially core golfers—are willing to pay more to extend their driving distance and to improve their own scores. They prefer not only well-made clubface, but tungsten-made shaft with suitable sizes. Considering all market situations, most golf eq
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
Volvo Car's strengths is the safety and quality, but weakness is the Volvo has
only safety and quality. in the table, The location of the Volvo is
High Price / Quality Strategies group. But Volvo car's business performance belong
to below the average. Nothing can be better such as Price, net Income, market
share, marketing, design, even technology of safety and quality. Moreover,
successfully in the market within relatively short time. By analyzing strengths, weaknesses, opportunities and threats of Caffe Bene’s marketing strategy, it will be possible to get significant hints for managing brands. Furthermore, it will be helpful for developing better strategy. Internet resources, interviews, surveys, other previous researches, related books will be used to get a data.