Research on Competitor Brands
a. MARC BY MARC JACOBS
84년 듀피와 함께 마크 제이콥스라는 자신의 상표를 내건 첫 컬렉션 발표.하고 93년 자신의 라이선스와 디자인 회사인 마크제이콥스 인터내셔널을 창립한 이후 마크제이콥스룩이라는 세컨드 라인과 남성복 컬렉션을 론칭해 주목을 받은 그는 보다 젊은 고객을
product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
product from that of competitors.
To create a center of customers’ attention, companies use many marketing strategy. They usually hire famous models whose image matches well on the product or invest a lot of money to advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. C
Representative Foods which need thorough management control about temperature of all making process and product delivery vehicles
Motive of the research
Safety administration announcement(2009.6.30) -Encourage the period of circulation on the basis of refrigeration circulation on Fruit vegetables beverages below 10°C
Require the research development about non-heating production proce
[IMC Campaign Outline] - 사례명 : 매직 스테이션
⑴ Situation Analysis
▶ Product and company research
삼성전자는 디지털 컨버전스의 구체화와 함께 미래사업과 경영혁신의 추진을 가속화하여 『 Digital - ε Company』 를 실현하고 있는 회사이다. 또한 핵심기술의 개발과 세계 표준 확보, 선진 일류업체와의 제휴 확대로