1.가격결정
Pricing to Optimize Revenues
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격
가격은 비즈니스 모델에서 매우 중요한 요소!!
Profit = revenues – cost = P x Q =C
ex) 폴라로이드사, 펩시콜라
- 성공적인 가격을 결정짓는 중요한 질문들
① 고객에게 제공하는 이익과 관련된 가격과 비용은 어떻게 결정되는가?
② 회사는 언제 제품의 가격을 낮추거나 높여야 하는가?
③
revenue, gross profit, operating profit, and net income for 3years by using income statement. Before we check, we need to know the numbers about their performance. The important thing is to see the meaning behind the numbers. Because seemingly, it looks good, but the problem we don’t think maybe exists.
Company Content 2006 2007 2008
SK Sales revenue 23,652 27,788 45,737
GS 19,130 21,
contribution and great deal of sales percent in emerging countries
○2 Company which have a plan to expand into the rising countries
○3 company which have a plan on focusing investment in consideration of the potential for future growth
○4 Company which have the ability to decide price in accordance with changing market treds
[Consideration for selecting stocks not related to china effe
revenues. Therefore, we all agreed to choose airline companies. At first, we talked about major international airlines. However, during further research, we found out that regional airlines are getting popularity. As a result, we decided to choose companies in regional airlines. Additional research, informed our group the guy called David Neeleman. He established Morris Air, which was taken over