the model of price perception developed in the academic literature does not differentiate between goods and services, the effect of price promotions on the change in reference price can vary with respect to the general models applied because of two reasons. First, when a consumer is going to buy a product of high unit cost and high purchase risk, like a trip, consumer goes through the following
Abstract
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care andinformation to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place a
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
and management of overall group activities as owner and holding company
1.2 About Fast Retailing
Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which span
and more consumers tend to choose the Internet as the direct way to resolve their own problems. instead of waiting for slow legal procedures or consulting with consumer groups. Recently most consumers seem to evolve into "super consumers", who legally suppress the profit seeking activities of some companies, by domestically as well as internationally sharing some information about the similar ca