the consumer to perceive the informationonprices as high, acceptable or low. Assimilation/contrast theory starts from the assumption that the consumer has some latitude(range) of acceptance in his or her beliefs concerning price. When the external price is assimilated, this price information will influence the consumer's perceptionof value and intention to buy.
Theeffectofpromotions on t
최근 소득 증가에 따라 저가 위주에서 중고가 위주의 담배 시장으로 옮겨가고 있음. 특히 연해 지역과 대도시를 중심으로 외국 담배와 고급 담배의 수요가 증가하고 있음.
지출 비용
2002년 담배 한 갑의 평균가격은 3.4RMB로서 2001년에 비해 0.1RMB 증가하였으며 담배시장의 총 규모는 3,100억 RMB로서
of parking in the area, quality of merchandise offered by area stores, checkout procedures, display and presentationof mercandise, and ease of driving to an area.
(5) Sales personnel
* Knowledgeable and helpful salespeople are still
important when choosing a store shopping center.
* What makes a salespersoneffective?
1) Perceived knowledge and expertise
2) Perceived trustwor
ofthe industry
· High awareness
· Large subscriber base
· Cumulative learning effect
· No.1 brand power & market share
· The difficulty of quality control
· Insufficient post- Management
· Lack of Differentiation
· Difficulties with growth
· Rocketing prices
· Successful large-scale investment
· Transition to mobile platform
· Enhancement of merchant experience
· Wanin
on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제일제당.
② Current State of tofu market.
Two companies(CJ and Pulmuone)' current market share.
Pulmuone enjoyed theeffectof occupation as the first mover in traditional tofu markets which were centered arou