Over The Counter
Having low possibility of drug abuse
Expected to be safe and effective even without doctors’ prescription
Having low possibility of side effects
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Tibet is ...
Nickname – Roof of the World
Capital - Lhasa, the "Holy City"
Population - 3 millions (as of 2011)
First People - Tibetans
Ethnic Composition – 92.8% Tibetan, 6.1% Han, 0.3% Hui, 0.5% others.
Religions - Tibetan Buddhism, Animism
Official Languages – Mandarin, Tibetan
Currency - ¥ RMB (Renminbi, Chinese Yuan)
Weather – Extremely dry except during
work policy
-‘Quality before quantity’, ‘Leisure and distribution before income and development’
-Rural areas are offering the place for citizens to experience the relaxation and recuperation.
Purpose of study
Browsing the good cases
Comparing the Korea agriculture
tourism to other’s
Understanding of problems
▶ Find the solution
propose the supplement point