Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of socialnetwork game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
Cost efficient
Environment-friendly
Simple online system
Customized convenient service
Definition
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions to assist in the online buying and selling of products and services
What comes to your mind when you think of Social Commerce co
① 매장과 온라인 스토어의 연결(바코드 스캔)
첫 번째 옴니채널 구축 방법은 ZARA의 오프라인 매장과 온라인 스토어를 연결시키는 방법이다. 자라닷컴에는 오프라인 매장에서 구입할 수 있는 여성, 남성, 아동 제품을 동일하게 선보이고 있다. 따라서 ZARA의 온라인 스토어에서는 직접 구매뿐만 아니라
☞ City
Potential users ↑
Parking fee ↑
Restricted driving area
☞ People
-Well educated
-Internet use
Convenient
Easy for billing
Accurate billing
Safe from mismatch
1st C.B($50,000)
;sloan classmate
Fail: Investor circle
Invest themselves
Use no charge
sources
-2nd C.B($25,000)
;potential investor
$300/yr→$75/yr
$1.5/hr →$4.5~7/hr
Reputation – 다른 유저들에 관해 알기
Sharing –공통적인 관심사의 컨텐츠를 공유 (photos or videos)
SNS 서비스 특성 7가지
대부분의 Social site들은 3가지 이상의 시스템을
지원하고, 유명 Social site은 1-2개의 요소에 집중
Ex) Twitter – Presence 중심
Digg – Sharing, Conversations 중심