1. Executive Summary (less than 1 page)
Only a couple of years before Cyworld used to be the most used SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone become
SNS라는 새로운 요인의 영향을 연구해보고자 한다. 그 이유는 청소년들이 기존의 지배적인 대중매체였던 TV를 시청하는 시간은 감소한 반면 SNS의 사용은 증가하고 있음에 착안하여, 이에 따라 청소년에게 영향을 미치는 주요 매체가 변화하고 있다고 생각하기 때문이다. SNS사용이 청소년들에게 미치는
1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
About SNS
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.
(중략)
Benefits of SNS
Easy to get recent information
Easy to meet people and to make relationships
Reduces costs of communication
Pitfalls of SNS
Intrusion on Pr