rice.
(3) Opportunity
The trend of smartphone becoming popular to people is an opportunity. It is said that domestic smartphone users are already exceeded 2.2 million people. Domestic smartphone market is now growing, but smartphone market in overseas has already grown. Another opportunity is Samsung's growing market share on smartphone market. They sold 227million of smartphones globally. T
sales are growing, beer’s market possession decreased from 51.2 to 49 percent which means distilled spirits and wine are invading the existing beer market. Also there is a trend of diversification of the kinds of distilled spirits and wines, increasing sales of imported distilled spirits.
Sake and refined rice wine that take rice as an ingredient / raw rice wine type (Drunken rice) of the
sales in 2010.
2) Coffee Stores: Twosome Place started to provide new morning set, consisting of sandwich and coffee, which enables their sales to be increased to 34%. Hollys coffee starts to provide Belgium types of waffle and coffee as their morning set.
3) Rice cake Stores: Bizeun made 4 types of new porridges such as pine nut porridge, adzuki beans porridge, pumpkin porridge and sweet potat
sales market of agricultural products. Purchasing market has imperfect market structure that represents characteristic of monophony demands or oligopoly demands, because buyers made purchase contraction with numerous suppliers based on their advantage of ‘bulk buys’ that described as ‘many suppliers with monopoly or few buyers’. In contrast, big marts made Everyday Low Pricesales to nume
rice than other competitiors. So in order to escape from this unclear positioning, we suggest POPEYES to be different from common fast food restaurants, customers who come POPEYES not just eat but also they enjoy the time in the POPEYES itself.
To achieve this positioning, along with the differentiation in side menus and beverages as said in the 4P, cozy and restful atmostphere like Starbucks i