[Article 2]
Japan: long live the elderly!
For several years brands operating on the Japanese market have been facing two challenges: firstly, a persistent economic slump and, secondly, an unprecedented demographic crisis. During the last breakfast-debate organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in
, 정서적으로 타인에게 더 의존하는 경향을 보인다고 한다. 여섯째, 실버관광객들은 구매한 상품에 대해 만족할 경우 일정회사의 상품을 반복 구매하는 경향이 짙다는 것이다. 고객관리의 효과성을 극대화 할 수 있다.
3. 우리나라 실버관광의 현황 및 문제점
3-1. Senior의 증가와 욕구의 다양화
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel S
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow