Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”
shop raises demand for import of all coffee and high-quality coffee of various countries. Also, with more importance of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shopbrands.
A thing that is remarkable with growth of brewed coffee market is increase of the number of coffee shop. In scale of sales, t
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
shop은 플랫폼 비즈니스로서 소비자를 많이 확보할수록 공급자가 협상력을 발휘하기 어려움.
소비자 협상력: 소비자의 전환비용이 작으므로 높음.
대체재 위협: TV홈쇼핑 뿐만 아니라 인터넷쇼핑도 많이 찾게 되었으므로 높음.
요구되는 KSF
TV홈쇼핑 시장에서는 브랜드 가치가 핵심성공요인
Brand Mission
- Brand Vision
Redesign your Lifestyle
일상 속에서 이미 존재하고 있는 것들을 새로운 시각으로 재발견하고, 이것의 가치를 변화시킵니다. 단순히 제품 사용에 대한 만족만을 추구하는 것이 아니라, 생활의 재발견을 통해 고객의 Lifestyle을 변화시키는 진정한 ‘Quality of Life’를 만드는 것.