소개글
모바일 광고 사례 연구(영문)에 대한 자료입니다.
목차
01 Definition
: What is Moblie ads?
02 SMS & Banner ads
03 Case study
-QR code
-Brand App
-Leaflet App
04 Agenda
본문내용
Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”