1. 공생적 마케팅(Symbiotic Marketing)
1) 개념
공생(Symbiosis)은 서로 다른 두 생물이 특별한 해를 주고받지 않은 상태에서 접촉하면서 살아가는 자연계의 일반적인 현상으로써 이러한 자연계의 공생관계에서 착안하여 애들러(Lee Adler)는 기업이 성장을 추구하는 하나의 방편으로 다른 기업과의 협력관계를
가족 재단에 있어서 가족 문화의 영향 Excerpted from Family Issues, part of the Family Foundation Library Series the Family Foundation Library Series의 한 부분인 가족문제에서 발췌함
(The Effects of Family Culture on Family Foundations)
1. 서론
대부분의 사람들은 가족이 “문화”를 가진다고 생각하지 않는다. 그들은 문화라고
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
The characteristics of silver generation
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of new silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver market
Marketing functions capitalize on these charac
5.2 Drug Delivery System
5.2.1 Advantage of Nano-drug delivery system
By diagnosis, and for treatment, we need enhanced drug delivery system. Drug delivery system of these days is just eat and let it flow through the body. It is not good at efficiency. Because the digestive system sometimes digest and remove the drug before it reaches to the target.
For enhancing the efficiency of drug