Strength
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being rel
retail industry is growing very rapidly with a 5% compounded annual growth rate and has $320 billion in annual revenues in 2006. The report says that rising incomes and increased consumerism in urban areas along with an upswing in rural consumption will further fuel this growth to around 7%~8%.
In the U.S., when people think of a big warehouse store, they think of lower prices and small bou
retail format. So-called discount stores began to replace department stores and small/medium neighborhood stores. Eight years have passed and now, some of the competitors such as E-Mart have established well in the retail market while others such as Wal-Mart are still suffering. Then, there is the case on Samsung-Tesco and Home-plus that recently began and is a close follower of E-Mart. They are
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Country profile
Population : 1210.19 Million (2011 Census)
Area : 3.3 million sq.km. (sq= square)
Languages : 22 languages recognized by the constitution
Major : Religions Hinduism, Islam, Christianity, Buddhism, Sikhism, Jainism
National Currency : Rupee (one Rupee = 100 Paise)
Economic growth rate : 5% – 6.5% – 9%
GDP : $4.735 trillion - $4.492 trillion -$