targetable customer bases and market opportunities. In addition, the success of products such as New Passat and the success of target advertising the youth show the promise for success for the New Beetle. The friendly relations with the dealers in the market are a great opportunity for the New Beetle.
Threat
Small car market of US is already occupied over 1/3 and Japan’s car also occupies
target only this one small market
The commercial with 2AM
O. 2AM members show several different kinds of Blackberry products and its different functions each
Good-reputation among professionals
Numerous business-friendly apps & tech.
A ‘mania’ population
Large Capital
Limited knowledge by consumers
Lack of entertainment factors
Poor availability to goods and services
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
(2) Active targeting
Nanoparticle passive targeting can be enhanced by ‘active targeting’, where specific ligands (peptides, antibodies, aptamers, or small molecules) are attached to the nanoparticle surface to bind receptors/antigens overexpressed on cancer cells. Targeting increases accumulation in tumors and lessens exposure to healthy tissue, which can improve a toxic drug’'s therape
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i