Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an
Smart phone make people surffing the internet anywhere and make easy to approach social media. In social media people upload a picture or restaurant which they ate. That makes other people, who look at that social media like blog or facebook, etc., hungry. So we can think about these social media not only the human networks but also food industry marketing or some of promotion ways. Now we should
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive attitude with wifi itself from
new consumer or mnp.
2.How to do; focused on main target with major media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
smart phone과 같은 모바일 기기에서 활용하기에 적합하며, 이를 통해 시간, 공간적인 면에서 현장감 있는 정보를 전달할 수 있다는 강점을 가지고 있다. 또한 매우 쉽게 RT(Retweet, Twitter를 통해 받은 메시지를 자신의 계정에서 다시 올리는 것)를 할 수 있기 때문에, 정보가 전파되는 속도가 그 어떤 매체보
Introduction
iPhone analysis
Target
Objectives
Media Strategies
◎ opportunity
- Various goods by the merger, KT + KTF
- Possibility of development by extended market
- The era of Ubiquitous (Home network)
- The possibility of KT’s WiBro market
- Decreasing people’s attention by release of smart phone
◎ Threaten
- Competitors to obtain market pie
- Customers a