Alcohol contributes to 79,000 deaths and $223.5 billion in societal costs annually in the United States.
Alcohol consumption can have adverse social, legal, occupational, psychological, and medical consequences.
A standard drink (i.e., 12 oz of beer, 5 oz of wine, or 1.5 oz of 80-proof liquor) contains 14 g of ethanol.
High average consumption or frequent heavy drinking can be clinically
The Issue Basis of New Social Movements
Theories of 50s and 60s: mobilization is a consequence of the losses on parts of population
Symbolic action or
the role of postmaterialist values
Process of constructing collective
Identities or group interests
Importance of processes,
Construction of collective id