brand retail, I have cultivated a deep-seated understanding and appreciation for the intricate dance between product knowledge and customer
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3. 그간 본인이 가장 열정적 혹은 도전적으로 임했던 일이 있다면 무엇이며, 그 경험을 통해 어떤 것을 배웠는지 적어주세요.(We’d like to know your experience when you have been most passionate or c
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
experience…
Zinc gluconate was not allowed for normal drinks in 2010
1. Usage of natural coloring agent
2. Enjoy a drink at the time allows the intake
of essential nutrients
3. Variety of flavors & colors
4. Unique product design
5. Strong brand awareness for 10-20
6. Competitive size against competitors
7. Characterful Storytelling-based marketing
1.Relatively expens
brand image:
sports drink << health vitamin replenishment
produce creative that has a better focus on the target audience.
Not clearing the targets in the marketing program so more various consumers are attracted by the brand.
As a profitable target the brand wants to appeal to young professional women for alternatives to sodas and juices.
3. How do you think about the price of
Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme sports to think of new co