Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also the traditional competitors begin to invest for innovation. For example, amazon.com developed the hardware and software platform called ‘kindle’ for reading e-books and other digital media. This brought a huge success to Amazon in Japanese market where eBay had fai
innovations and other strategies can be copied, it is human resources that can make a significant change.
Marketing Plan Strategies Ryanair should have a detailed plan for its strategic moves in the market and be able to provide good customer services to the customers possibly through discounted flights and value promotions to keep the competitive advantage at a stable mode within the competit
Information system in Nexen helps to build a strategy to help gain competitive advantage. Nexen gathers customer’s information from the feedback, and then develop their input resources to the satisfactory of both customers and suppliers. Therefore, information system plays a great role to globalize Nexen Tire.
Innovative managerial practices
How is entrepreneurship encouraged
The pr