1. Environment
1.1 Geographical features/climate
Madagascar is unique: 5% of all known animal and plant species can be found here and here alone. The remarkable fauna and flora is matched by epic landscapes of an incredible diversity: you can go from rainforest to desert in just 300km. A few places on earth offer such an intense kaleidoscope of nature.
Unfortunately, the geographic situation
Skin & Body Care of high-quality cosmetics to provide high-quality retail company in 1976 in southern England in the seaside town of Brighton Anita Roddick (Anita Roddick) and opened a small homemade one from the cosmetics department was started. The size of the bodyshop 2,000 stores worldwide in 50 countries using 25 languages and 12 time difference around the world in 0.4 seconds, one of about
2) Key Success Factor of the Industry
For drawing key success factor of the industry, we did this step.
We have two paths to find the key success factor of the industry. The first one is that focusing on what customers want. After team discussing, we chose three important point of customer’s perspective. First, they want products from well branded company. There are a lot of Yakju makers in
신생아 아토피 5세경 40-60% 자연치유
20%가 10대에 자연치유, 65%가 증상완화
정서적 장애나 사회적 장애 유발
아토피성 피부염환자의 반 이상 만성적으로 진행, 재발되는 경향
성장해 가면서 재발 감소, 사지에 국한
환자의 약 반은 다른 알러지 질환을 동반
세균감염에 예민
자주 긁을수록 예후가 나
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p