1. Industry Analysis
1-1. US market environment
Because of economic recession, depression is anticipated for a while. In last summer, two big retail companies are bankrupted. One was Mervyns which is big retailing company of west US especially focus on California. The other one was Boscov’s which has 49 stores in south east US (Pennsylvania, Maryland, New Jersey and Virginia). This bankr
to enter South Asia
Increasing m/s possible
Good image of Korean brand
Trading laws more lenient than past
Price sensitive consumers
Inefficient government
Many potential entrants
High logistics cost due to low infrastructure
High domestic tax rates
Imports are restricted
Strong union
Summer monsoon season
Unstable political situation w/neighboring countries
Strong nationalism
1. Corporate Profile
SAS Institute
SAS Institute is a Cary, North Carolina- based developer of analytics software. It owns the largest market share for advanced analytics and is one of the world's largest private software companies. SAS (pronounced "sass") develops and markets its software (also called SAS), which helps companies gather, store, access, analyze and report on corporate data to a
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
Overview
붕괴 가설(decay hypothesis)
간섭 이론(interference hypothesis)
인출 단서 가설(retrieval-cue hypothesis)
The Retention Function
에빙하우스의 잔류함수
모든 잔류 함수는 기본적으로 같은 형태
:처음에는 빨리 잊다가 나중에는 천천히 잊는다
로그 함수로 전환 시 직선이 됨
원래 함수가