to walk away.
• Comes from Latin – ‘not leisure’ that is its business
• 2 or more parties
• There is a conflict between their interests
• Either party believes they may be able to influence the outcome in their own favor
• There is the possibility of reaching agreement
• The parties are willingto compromise
• There are tangible & inta
to actually experience the products. And service was almost common as the experience. Security and excessive on-line prices go after that.
to visit more shops - H2e>
For verifying hypothesis H2e, ‘If consumers are confronted on the MPC site with lower reference prices for identical products than the prices in the shop they are in, then they are more willing t
and differentiation aspects are guaranteed, The Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Fa
and A’s preference is that of the chicken game. Shortly, the preference of B is ‘CN>NN>CC>NC’, and that of A is ‘NC>CC>NC>CN’. B prefers NN to CC. The best payoff of B, CN is possible when A chooses C, and B chooses N. B’s dominant strategy is N, while A does not have any dominant strategy, so A has to choose a card which can avoid the worst situation. When A chooses ‘C’, the wors
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much time did I expend to purchase? →Compensating Time