Samsung Life
Founded in 1957, Samsung life has been delivered the value of insurance. It diversified its business from insurance to finance and expanded its market abroad, and finally became the number one insurance company with asset of 160 trillion won. There are 5 main business ranges that Samsung Life focuses on: insurance, loan,
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
KEPCO is doing their business in the electric industry. KEPCO has 3 business models: power generation, power transmission, power distribution. Its market share reaches up to nearly 100% Because of this, KEPCO maintains monopoly position.
Based on SWOT analysis of KEPCO, our team drew the following strategies; diversification strategy, key strategy, strengthening strategy, and bypass strategy. T
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s