Grey Market 베이직한 블랙에서 벗어나 새로운 Neutral 컬러가 타운에 등장했다. 밝거나 어두운 차콜의 회색빛은 코트에서부터 데이 드레스, 그리고 이브닝 웨어까지 디자이너들이 선택한 컬러였다. Carolina Herrera는 은 비즈로 장식한 회색빛의 가운에 자수를 놓았고 Michael Kors는
Ⅱ. period of popularization of men's suit in Korea
(1945-1964)
● 1945 - After the Independence from the rule of Japanese imperialism,
custom-tailored men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored
tailored suit and gold Rolex, VERNON GERNSBECK is the
type of slimy, bigoted, corrupt warden they make prison movies
about. Trophies and political photos adorn the office,
obscuring the UN flag in the corner.
On his desk, near his polished brass name plate, is a photo
of his pretty twenty year old daughter, GARBY.
GERNSBECK
(sarcastic)
My two favorite prisoners. Merritt.
Ralph 124C41.
MERRITT
Wha
tailor-made woolen or linen suits
White cotton shirts with silk ties
Black tuxedo for formal parties
For Women
Well-cut suit with high quality fabric
Consider conservative colors
Cocktail dress for formal parties
Characteristics
Essential Points
Build rapport, then start business
Avoid confrontation and Keep their social face
Be patient
Small talk Topics
Your home country
Your tra
into 14 different social groups
These groups segment people and locations into marketable groups of like-minded consumers that exhibit unique characteristics and buying behavior based on a host of demographic factors
Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
Local marketing
Individual marketing