소개글
[마케팅] 고객기반 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Chapter Seven
2.Customer-Driven Marketing Strategy
3.Creating Value for Target Customers
본문내용
Market segmentation is the process that companies use to divide large, heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs
Geographic segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities
PRIZM NE classifies every American household into 66 unique segments organized into 14 different social groups
These groups segment people and locations into marketable groups of like-minded consumers that exhibit unique characteristics and buying behavior based on a host of demographic factors
Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
Local marketing
Individual marketing