Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on
1. Discusss the pros./cons of whether Citibank should launch the card product in Asia
There are pros on cons on whether citibank should launch the credit card or not. On the Pros perspective citibank should launch the card product in Asia due to the following reasons. From the marketing perspective, many countries`are still underdeveloped, there's a rapid economy growth in the Asia-Pacific regi
Effect of Prevention
Effect of behavior improvement
Effect of punishment
Clarify the frame work
Handle immediately of minority group
Documenta-tion
Inform to employee
Detrmine the way to inform
Check carefully
Punishment
Follow the “Hot stove rule”
Break the rule
↓
Burns immediately(즉각 징계)
전자화폐란 발행자가 IC카드 칩이 내장된 카드나 공중정보통신망과 연결된 네트웍을 통하여 화폐가치를 전자기호로 저장하고 이의 지급을 보장함으로써 통신망을 통하여 지급결제가 이루어지도록 고안된 화폐라 할 수 있다. 한국은행 발행 「금융IC카드 표준」에 의하면 ꡒIC칩이 내장된 프라스틱
1919 - Founded TESCO
1924 - The first own-brand product
1956 - The first TESCO self-service supermarket
1963 - Green shield stamps
1992 - Launched ‘Every little helps’
1995 - Launched Club card
1996 - Launched tesco.com
1929 - The first TESCO store
1995 - Entering Hungary
1997 - Entering the Republic of Ireland
1998 - Entering Taiwan
1999 - Entering South Kore