C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
GINSENG INDUSTRY
THE LARGEST COMPANY; 정관장 (KGC)
- FEATURES
- CHANNEL STRUCTURE
- CHANNEL CONFLICTS
ENTRANT COMPANY; 한삼인 (NH)
- FEATURES
- CHANNEL STRUCTURE
- THE POINTS IN THE CHANNEL
- PROBLEMS
- POSSIBLE SOLUTIONS
CONCLUSION
the environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. Therefore, KT&G must correlate with diversification in order to alleviate the dangers of relying only on the tobacco business.
Red ginseng business will be intensified along with expansion to the real-estate business, bio-industry,
□ Objective of Business
○ Globalization of our traditional product
In the environmental friendly pottery there are chocolates which have an oriental taste and traditional packaging that appeal to the foreigners. It has been developed as a tourist product which would give a sense of our culture through the product and packaging to bring in the foreign wealth. Also through Korean ginseng and
the taste of their products with other competitors. It is common to mix the regional products in the Makgeolli. These are famous local makeollis, which are combined with their regional products: Jeju tangerine makeolli for Jeju, Purple sweet potato(자색고구마) makeolli in Gyungi province, Milk vetch root(황기) makeolli in Jechon, Chinese matrimony vine(구기자) makeolli in Jindo, Ginseng