Ⅰ. Introduction
France has a highly distinctive public administration system. It adopted principle of sovereignty and division ofpowers but also allowed that the president has strong power. This makes it possible that the president disperse the parliament in case they lose people’s confidence. It is differentiated from many other presidential system in other nations. Also, France has th
Objective 1
It is important for consumer researchers to understand the nature and powerof attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
the benefits, costs, and risks
There we noted that balancing the benefits, costs, and risks associated with doing business in foreign country affect attractiveness of its market.
Economic benefits of factors
Also we already know that the long-run economic benefits of factors such as the size ofthe market, purchasing powerof consumers in that market, and likely future wealth of consume
day after day on US Medias, criticizing Japanese workmanship had disappeared. Even US congress put pressure on Toyota, hoping it will help US automobile industry bring back its position on the market. This entire incident was call Toyota Recall Crisis, and Toyota, which had a dominant position on the automobile market, lost its power and allowed other companies, Hyundai and GM, to catch up.
Card, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profession Card Company – Enterprise Business (Hyundai Card, Lotte Card, Samsung Card)
Combining the management of Bank – City Bank, KB Bank, KEB, Woori Bank