ofthe marketing activities Vita 500 through 4P.
Third, Grasp Vita-500's practical problems and competitive relationship, identify strengths and weaknesses.
1-2. Companies and products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development of creative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale :
medicine/health care company because he saw the reality of Korea where so many people were dying just because there were not enough medical/health care products. So he embarked on a medicine company, 유한양행 and expanded the business by building many subsidiaries including Yuhan-Kimberly. Throughout his years of management, he insisted on crucial managing philosophies to his employees whic
of brand “suhl-whoa”
2004. Basic skin care line Advance for [suhl-whoa]
2009. Basis skin care line Advance for [suhl-whoa]
Population statistics Division
– age/ an income level
Mental state division
– the lifestyle
Division into act
– a product loyalty
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine e
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b