“Gwangan bridge”(Diamond bridge)?
People see Gwangan bridge through the internet, news papers, movies, magazines, TV etc.
People leave their normal place
For tourists(mainly Japanese, Chinese and
Korean who is not a resident of Busan)
The tourists admire a scenery of the bridge,
namely the purpose of tourists is not crossing
the bridge but enjoying the scenery
They
January 17, 1995
Kobe Earthquake
Nikkei dropped sharply as people took cash out
January 20 – February, 1995
Leeson launched aggressive buying program: (3,000) 55,206 March contracts and 5,650 June contracts
Barings collapsed – could not meet huge trading obligations
Outstanding futures positions of $27 billion
(Barings’ capital was $615 million)
Second. Supervision probl
cross-cultural communication)의 필요성이 절실하게 요구됨으로 초등영어를 지도하는 교사의 책임은 매우 크다. 문화적 의미를 모르면 정확한 의사 전달이 이루어 질 수 없다. 나라간에 어휘, 의미, 쓰임 등의 차이가 반드시 문화의 차이에서 온다고 단언할 수는 없지만 문화적 배경에 따라 많은 요소가 발생됨
Revenues generated by iPhone (hardware) sales in 2009
(22 % of Apple’s revenues)
Revenues generated by App Store sales since its creation
App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple bran
cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table