Marketing Strategy ]
Today, Hyatt specializes in deluxe hotels with meeting facilities and special services for the business traveler, operates hotels in major and secondary cities, airport locations, and leading resort areas throughout the world. In many cities Hyatt has made a significant contribution to revitalizing the area and spurring business and population growth. With the new hotels und
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi
market is shaped such way.
1) Releasing various kinds of new products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According to the statistics of The Distilled Spirits Council in 2003, while the distilled spirits group
Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another was executed in 2007, model was Lee Yunji. In these two ad