and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. HERMES
performed any innovation yet. Also the traditional competitors begin to invest for innovation. For example, amazon.com developed the hardware and software platform called ‘kindle’ for reading e-books and other digital media. This brought a huge success to Amazon in Japanese market where eBay had failed earlier, without serious preparation. But eBay.com is still number one among the traditiona
plans of each selected company).
And then, we are going to analysis Financial statement such as Common-size and Comparative analysis. Also we will analysis Firm performance measure, it will include market-based firm performance measures, accounting-based measures, leverage measures, liquidity measures.
At last, we will make our recommendation for investors rely on our analysis.
tradition)
아프리카와 같이 문자가 없어서, 기록이 없는 소위 ‘역사가 없는(people without history)'사람들에게는 강한 구전의 전통이 남아 있다. 구전은 여러 세대를 거쳐서 입에서 입으로 전승되어지는 구술로 되어진 기록을 말한다(Vansina 1985). 한국과 같이 문자 기록이 발달된 사회에서는 역사는 바로 기
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary