of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed t
of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed t
A new retail unit had to be created that was smaller, easier to transport, more durable, and user friendly
Marketing preferred small athletics specialty shops
Once selected, the retailers took care of consumer recruitment
(CDs, posters, invitation cards, registration cards and folders)
: dissatisfaction → translated the tool
“Brand experience”
The 3-D foot scanner → Footscan™
translated into a national security plan or overall security program, a necessity if airports and government wish to do other than react post hoc to a security incident. The national plan is implemented by the provision of staff, equipment and training at the airports and other sensitive aviation areas. Both as a whole, and at individual facilities, security operations are tested, evaluated, and
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand