campaigns. (Dynamics Strategy)
Know what you are, know what to act'.
Know the competitor.
Be customer.
b) Needs and Trends (Macro environment) (trend / mega trends)
Healthy trend
Anheuser uses the data to constantly change marketing strategies, to design promotions to suit the ethnic makeup of its markets, and as early warning radar that detects where rivals might have an edge.
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.
detected. As such, the Montreal Protocol has stirred much interest, and both scientists and policymakers have suggested that it can be used as a model for international agreements on other global environmental problems especially that of C02 and trace-gas induced global warming.
Kyoto Protocol
The Kyoto Protocol was an agreement negotiated by many countries in December 1997 and came into fo
[ Introduction ]
Ⅰ. Need Of Alternative Energy
The need for alternative energy sources is getting urgent, hence the development of renewable energy is moving fast. Nationally and internationally various individuals and research companies are creating new and exciting energy systems. Some of these apparatus are great works and need improving for massive use. Politician's world-wide are dra
What’s Business Intelligence(BI) ?
Set of applications and technologies of approaching, gathering, storing, analyzing data for quick and correct decision-making.
It includes
{data mining, data base& data warehouse, statistic analytics, prediction etc}
“An umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems."