Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
unities to come together and promote a better place to live in an environmentally conscious society.
Starbucks original 4Ps and Marketing strategy
Starbucks’ mission is to sell top quality and its own culture. So, what is Starbucks doing to achieve this mission? Let’s figure it out based on 4Ps. In terms of product, it offers high-quality goods. Products sold include beverages, pastries,
offset, either totally or in part, by profits made in investments. However, this has been a chronic problem. Much of this situation could be blamed on strictures of governmental regulations in South Korea. There have been demands for changes and some alterations have been effected as well. For instance premiums have been increased. However, these changes have not proved to be entirely fruitful.
companies.
② Diversity of products line
The Face Shop has vary product line, whole product numbers are almost 600. Compared to other domestic cosmetic firms manufacture mainly skin care and make up lines, The Face Shop launched skin care, make up products as well as even body care, hair care, hand & food line due to current trend which is tarketing whole body.
(2) Price
① Middle and l
companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Digging out potential of local employees through various career development courses.
Foreign companies that were successful in entering into Chinese market choose the Joint venture.
It is advantageous for a Joint venture to transfer tec