Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
characteristics. More specifically, it has become more graphic and sexual. Explicit pictures of in-act weapons, dead bodies, and pools of blood are shown any time now. On top of this, the ratings of violent media contents are becoming loose; in year 2001, only a quarter of the most violent TV shows, and two-fifths of the movies, were rated R in America. The most of them were rated PG or PG-13.
right time, right place.
The NWO was originally portrayed as a separate entity from WCW. They did their own promotions, had their own logo, sold their own merchandizes, and even try to run their own show, which of course was part of the storyline. NWO had trademark hand-signals, and catch phrase that directly affected the marketing of their merchandizes resulting in tremendous sales.
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2) Competitors
For FedEx Korea, there are mainly four competitors who offer the same express delivery service. They are DHL, TNT, UPS, and EMS. DHL is the biggest competitor of FedEx. According to Stacy Han, the FedEx Communications Executive, DHL has more brand equity than FedEx. Also, the share of the market said to be very neck to neck with DHL although FedEx has a slight advantage as of n
University of Chicago Press, 1996) 을 참고하였습니다. 문헌의 표시와 인용에 관한 부분은 Turabian의 위 책과 The Bluebook -A Uniform System of Citation, 16th ed. (Harvard Law Review Association, 1996)을 참고한 바 있습니다. 그리고 프랑스 문헌에 관한 것은 남효순 교수가 정인섭 외 공저, 해외법률문헌조사방법 (서울대학교출판부