1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability
universities or colleges. It doesn’t influence not only students but also the communities or surroundings. Those influences include academic performance, and other accidents related to drinking. Also, this college drinking has possibility of linking to the drinking problem when they go out to the real world. The drinking habits which are formed when young, it would be continued when old.
promotion effect is high, responses from customers are quick and direct and concept of stores can be diversified easily.
③ Specialty products
Pop-up stores are not limited to relatively popularized fashion brands. In fact, premium brands such as Prada, Chanel and Louis Vuitton also opened pop-up stores. They are taking advantage of this strategy in order to strengthen the ‘rarity’ and ‘
University students, Office workers or Others who need place to study comfortable and quiet).
- No gender differences.
PROMOTION
-Give Banana for free~
-Distributing flyers and files in schools
-Distributing coupons and pens in schools
-Event!!
*Student ID discount (Weekday)
*Discount
▶If you order two or more drinks,
I’ll give you bagel o
Promotion is also based more on the workers’ ability rather than seniority. Meritocracy is one of the distinct HR policies in financial industry.
This compensation policy makes ‘procedural justice’ in assessment much important. The level of incentives and promotion are determined by the result of assessment to measure the productivity of the workers, and therefore the standards of the ass