소개글
[관광학] 크루즈 관광 사업(영문)에 대한 자료입니다.
목차
Business overview
Practical Plan
Promotion Stretagy
Financial Affair
Expected effect
본문내용
1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability