2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th
편의점(Convenience Store ; CVS)
소비자에 대한 편의성을 세일즈 포인트로 삼고 Road Side나
주택가에 입지하여 식료품을 중심으로 다품종 소량 판매
밝고 깨끗한 이미지와 친근한 접객태도로 장시간 영업하는 소규모 점포
도입된 지 20년
1996년 유통시장 전면개방
재래시장,
편의점의 개념 및 정의
편의점 (convenience store : CVS)
고객에게 편의를 제공하는 공간, 모든 업종의 상품을 편의성이라는 이름 아래서 통합 판매하는 유통업태
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편의점의 MD 란?
Retail MD (merchandiser)
상품 기획 및 개발로부터 시장 도입에 이르기까지 일련의 마케팅 활동을 수행하는
store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’
Ⅱ. Management Policy of 7-ELEVEN
7-ELEVEN’s management focuses on kindness, sanitation, merchandising, fresh products. Keeping its supplies fresh everyday is highly vital for any convenience store.
① Kindness: 7-Eleven consider all aspects of its services from customers’ view.
②Sanitation: 7-Eleven employees always do their best to keep the store envir