Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
to enter new markets
Expand of casual fashion industry
Threat
Problem of copy products
Spending less due to recession
- In 56 period(2009),‘제일모직’’s
net profit fell down, because of
overseas expansion and global
economic crisis.
But despite its overseas expansion,
Beanpole’s the actual exports increased little. Because
UTILITY POLE - OLYMPIC BLVD - DAY
From atop a pole outside the south wall, a man with binoculars
overlooks the private streets of Fremont Place.
HIS POV - THROUGH BINOCULARS
as the Mercedes cruises through the quiet neighborhood.
BACK TO SCENE
The man, PAUL JAVAL, is thirtyish, nervous; with short, sandy
hair. He takes the binoculars away from his face and we see
his eyes -- theyre a strange, unn
poles.
KARL JOHNSON EMERGES from the mist. He stands on the hood
of the lead Rover WEARING A FULL FACE RESPIRATOR. A
creature from another planet.
WITH THE FERRY - APPROACHING
CHUCK REESE (22) honks at the wheel. He wears a full
respirator. All the team members wear respirators.
REESE
(in French)
Do not shoot. Do not shoot.
American Doctor! Doctor!
JOHNSON - CLOSER
He raises his respirator starin
sky. He takes a pair of electrobinoculars from his utility belt and through them sees smoke rising from where the probe robot has crashed. The wind whips at Lukes fur-lined cap and he activates a comlink transmitter. His Tauntaun shifts and moans nervously beneath him.
LUKE
(into comlink)
Echo Three to Echo Seven. Han, old buddy, do you read me?
After a little static a familiar voice is heard.