mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leade
vertical combination
Disney chooses horizontal combination strategy. Before 1980’s Disney’s main business was animation making and begging amusement park. At that time, nobody counted Disney as major Hollywood studio.
Disney made a new start in Actual movie industry(not an animations), But New CEO Michael Eisener(1984) felt keenly the necessity of stable root. Disney went for broadcasting
연체 수수료를 과감히 없애고 추가 비용 없이 신규 서비스 제공
고객이 즐겁게 이용할 수 있도록 추천 서비스와 교류의 장을 제공
DVD 대여 사업에 안주하지 않고 스트리밍 서비스에 집중적으로 투자
High Performance
일하고 싶게끔 만드는 동료들이 있는 직장
Context, not Control
Context를 이해 할때
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a