High-temperature decomposition
High-temperature splitting of water occurs at about 3000 °C. At this temperature, 10% of the water is decomposed and the remaining 90% can be recycled. To reduce the temperature, other processes for high temperature splitting of water have been suggested:
▸Thermo-chemical cycles.
▸Hybrid systems coupling thermal decomposition and electrolytic
water from seawater in the mid-1950s.
MED is a distillation process often used for sea water desalination
MED consists of multiple stages or "effects“. In each stage the feed water is heated by steam in tubes
MED purifies water through the use of heat, to “boil” off and re-capture the pure water over a number of cycles or “effects”, leaving the unwanted solids behind
water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill which made people to be well aware about its product. However, by analyzing PLC life cycle, PEST analysis, and STP, we thought Glaceau Vitamin Water’s current target is too na
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele