of a company’s profitability that focuses on the true operating performance of the company. ROIC can be calculated by multiplying Return on Sales with capital turnover. This formula indicates that firms can increase their profitability through increasing either return on sales or capital turnover. Regarding efforts to increase ROS, it can be done by pursuing strategies that reduce COGS, SG&A an
1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
Background of BMW
BMW was established as a aircraft engine company in 1917. After the World WarⅠ, BMW started to focus on manufacturing motorbike and car in earnest. They made their first car, the Dixi, in 1929. In 1970, BMW’s goal was to catch up Mercedes Benz. In order to catch up Mercedes Benz, BMW made 3,5,7 series that are still famous now. BMW’s positioning was ‘the best driving ma
Executive Summary
This paper examines the human resource management of Korean Asset Management Corporation (KAMCO). The authors tried to examine weak spots of KAMCO’S human resource strategies and provide recommendations. Three areas of improvement were found: Tall hierarchal structure, recruiting imbalance, and dissonance in the new performance measurement. Tall hierarchical structures hinder
③ How would you write it?
Martha와 투자자들의 타깃은 주부였다. 하지만 남성들이 기존의 쥐덫을 선호한다는 조사결과에 지나치게 의존하여 남성 소비자들을 버릴 필요는 없다. 즉, 타깃을 모든 가족구성원으로 설정하고 누구나 Mission statement를 보고 물건을 구매하고 싶게 만들어야 한다. 또한, 단순히 물건