1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other
-Contrast of color
-Convenience feeling
-associate a lemon shape
by using moon
-Using blank side
-Irrelevance
between
the product and model
-Lots of
distract and thumbnail
images
Chromic 소재 이용
-크로믹 소재와 같은 신소재의 개념을
아이들에게 보다 친근하게 다가갈 수 있게하는 기회.
아이들의 호기심을 증대시키고 창의적인 생각 자극 가능
Chromic의 안정성 확보
-Chromic이라는 신소재 사용 부각
- Ever- change for children
아동을 위한 ever change 라는 뜻으
The Effect of Wearing Underclothes
Excellence in slowing heat emission and therefore keeping people warm, underclothes has an effect of flu prevention. In addition, it also results in saving energy. If a person wears underclothes, this makes heat of body much higher and can lead to saving about 20% of the cost of keeping indoor temperature. So if all the people in every house wear