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분야
hwp The Effect of Wearing Underclothes
Low Popularity of Underclothes
Underclothes’ market analysis
James Dean In-Ble
IIMC Strategies
Conclusion
Excellence in slowing heat emission and therefore keeping people warm, underclothes has an effect of flu prevention. In addition, it also results in saving energy. If a person wears underclothes, this makes heat of body much higher and can lead to saving about 20% of the cost of keeping indoor temperature. So if all the people in every house wear underclothes, 1 trillion and 5000million won of energy cost can be reduced in winter time. What’s more, it also has several medical advantages of strengthening the prevention of cold, helping to solve peripheral circulation disorders, offering moisturizer effect for patients with skin problems, making underbelly warmer, providing protection for injury and helping to improve blood circulation system.
Low Popularity of Underclothes
Here comes a problem—although underclothes offer a number of benefits and owns two evident merits- keeping warm and saving energy, the sales of underclothes is not so satisfying. So we need to see another point of the consumer market. According to the interview and questionnaire, it is not difficult to find that there is a common prejudice about wearing underclothes that they always give people a rustic and old-fashioned image. Partly because of Korean tradition, lots of people have formed the thoughts that underclothes are for grandparents and it is really shameful to be noticed by others that the person is wearing the underclothes. As the result, even though people who try it and think highly of this product, they don’t dare to tell others and would never make recommendation for other friends, which also means an efficient promoting method, mouth-to-ear, is lost.
