worldcuppark
Before1978 used for field-farming before landfill
1978.3.18 allow to a plan that waste disposal site
1993.3.19 closedown the waste disposal site
1996.12.31 start the construction of stabilize the disposal site
2000.11.11 start the Worldcuppark construction
2002.5.1 open the worldcuppark
3) Establishing the WorldCup Stadium
Establishment of WorldCup Stadium refle
2003 Daegu Summer U Competition official music record producing
2002.06 movie, "Champion" OST production
2002.05 Rain 1st album "Bad guy" music record planning & launch
2002.04 Official 2002 FIFA WORLDCUP music record producing participation
2002.01 JYP studio in Cheong dam-dong, Gangnam completion/moving
2002.01 Park, Ji-Yoon 5th album "I am a man" music record planning & launch
worldcup Korea/Japan Final Draw Ceremony 2002
2002 Choir Olympics
2003 ICCA Annual Conference 2003
2004 ITU telecom Asia
2005 The 13th APEC Economic Leaders Meeting
2006 The Fourteenth ILO Asian Regional Meeting
2006 UNESCAP Ministerial Conference on Transport 2006
2007 IFI General Assembly and Design Congress
2008 Unicity Global Convention
2008 Junior Chamber International Asia Pacific
WorldCup”, Adidas is official sponsor of the worldcup, but Nike is try to promote himself in connection with the same event. Nike is not a official sponsor, but they do individual sponsor in some national teams such as Brazil who is the winner of the WorldCup and Korea. Thirdly, Just Do It campaign which is the most popular campaign of Nike Nike try to make their image as New Nike which mean
Professional football in Korea began in 1983 with two professional teams(Hallelujah, Yukong) and three amateur teams(POSCO, Daewoo, Kookmin Bank) forming the nucleus of what is now the k-league
Promotion strategy
Ongoing Worldcup
Raising hometown fans
Sportainment = sports + entertainment
Media advertisement about K-league
SK Wyverns family marketing.
Amusement park for chil