loved and trusted by the people.
Lotte Group is already considered as a trustworthy conglomerate by the general people. Lotte Department Store takes up quite a large part within Lotte Group and thus has focused on service and marketing areas to improve brand competiveness. Of the numerous subsidiaries, retailers, which include Lotte Department Store, take up about 40% of Lotte Group’s total sa
문학작품과 역사 철학 과학을 포함한 각종 교양-학술서적은 물론이고 교과서, 성서, 영화, 가요, 외교문서와 언론보도 및 세계지도자 등 저명인사들의 어록과 자서전, 인터넷 등에 광범위하게 발견되는 오역사례들을 소개하고 있는 책 『오역의 제국: 그 거짓과 왜곡의 세계 -역사와 사실을 왜곡하고 인
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
Near the beginning of the play, how does
Mrs. Linde’s presence
help to define Nora’s
character?
Pg. 9
NORA (takes a step toward him and whispers
tensely). You? What is it? What do you want
to talk to my husband about?
KROGSTAD. Business - you might call it. I hold a
minor post in the bank, and I hear your husband is to become our new chief -
NORA. Oh - then it isn’t -?
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Back ground
Past: good quality, price, supply
Current: stakeholders, the need for corporate ethics
Definition
The obligations of companies that while striving for Corporate profits and sustainable development through complying charitable and ethical responsibility to contribute to society.
6 types of CSR
Public service campaign
Public service mar