To : racosta@syscom.com.mx
From : icops@icops.co.kr
Subject : Multifunctional digital door lock
Dear Mr. Roberto Acosta :
We understandyou are reliable distributor of digital door lock products, andwe are writing you with a desire to do a business with you in Mexico.
We have been supplying the digital door lock to our domestic market, and exporting the 70% of thetotal p
the ice cream industry started moving towards upscale production, the class that wanted ice cream diversified to adults and older people, and accordingly, various brands started developing premium ice cream to suit the adult taste.
3-2. SWOT analysis
①Strength
Unique and differentiated mixing
Cold Stone created its unique ice cream image that it is not just another common ice c
We have presented about our product Styler andSTP strategy last time.
Let’s have a quick look through of it.
Tromm Styler is a total clothing care product.
Basically, it turns clothes back to new one by ironing, removing bacteria and simple washing.
More than 11,000 of Styler has been sold until now.
No current competitor is in the market yet.
LG has been targeting upper-class consume
Now, I’d like to explain about theSTP Strategy.
First, market segmentation!! We divided intothe market with 3 categories.
Demographic- there is a market of teenagers aged between 15 to 23 years old. And groups with high purchasing power aged above 30.
Purpose of the purchase- Low price with fair quality, trend, and product design are the main factors that affect the purchase.
Lifest
to fully answer these questions (and also satisfy our curiosity), We will, on a first point, briefly present this multinational so that the reader fully grasp the main pertinent aspects of it.
On a second part, We will describe the environment the company is in as well as the Key Success Factors, tothen create a SWOT analysis. In a fourth part, We will talk about the strategy andthe object